"Urban Light Food" - Healthy Low-fat Salad Dressing Series

Customer background: A light food brand targeting young and healthy consumers. Its logo is a simple geometric color block apple.

Customization requirements: The packaging should be modern, simple, fresh, in line with a healthy tone, and easy to identify flavors.

Solution

Logo application: As the core icon of the label, the Logo changes the color of the background color block according to different flavors (for example, green corresponds to vinaigrets, and orange corresponds to honey mustard).

Label design: Transparent PET plastic labels are adopted, perfectly adhering to the bottle body and highlighting the color of the sauce itself. The information layout is minimalist, using slender sans-serif fonts. The flavors are distinguished by large areas of color blocks and names, making them immediately recognizable.

Bottle design: Slender PET plastic bottle, light in weight, convenient for pouring and carrying. The shape of the bottle conforms to ergonomics.

Set Case: "Daily Light Food" Weekly set, including 5 small bottles of salad dressings of different flavors. The packaging is a transparent PVC storage box, which is convenient for placing in the refrigerator compartment. The box lid is printed with the brand logo.